Executive Dashboard

Real-time portfolio performance across 4 brands · 6 data sources · trailing 7 days

As of May 1, 2026 · 14:38 PT

vs Previous 7 days

Total Spend Meta · Google Ads

$48,217

▲ 12.4%

New Leads Filevine

1,284

▲ 8.7%

Signed Cases Filevine

147

▲ 14.2%

Cost Per Lead Calculated

$37.55

▼ 3.4%

Cost / Signed Case Calculated

$328

▼ 6.1%

Blended ROAS Filevine + Ads

8.42

▲ 0.74×

Portfolio Performance

Spend, leads, and signed cases · trailing 30 days

Spend Leads Signed

Channel Mix

Spend allocation

$48.2K 7-day spend

Paid Search$23.1K · 47.9%

Paid Social$16.4K · 34.0%

Performance Max$5.7K · 11.8%

YouTube$3.0K · 6.3%

Brand Performance Comparison

ROAS, CPL and signed cases by brand

Conversion Funnel

Impression → Lead → Signed Case

▲ 14.2% signed rate

Impressions 3.42M

100%

Engaged Sessions 428,704

12.5%

Form Starts / Calls 8,932

2.08%

Leads (Filevine) 1,284

14.4%

Signed Cases 147

11.4%

Top Campaigns

By signed-case ROAS · all brands

Campaign	Brand	Channel	Spend	Leads	Signed	CPSC	ROAS
Auto Accident · LA Metro gads_jfj_la_auto_2026	Justin For Justice	Google Ads · Search	$8,420	312	41	$205	12.6×
Accidente de Auto · SoCal meta_ayuda_socal_auto	Ayuda California	Meta · Paid Social	$6,180	274	33	$187	11.8×
Pedestrian Injury · Central Valley gads_visalia_ped_q2	JFJ Visalia	Google Ads · Search	$2,940	88	14	$210	9.4×
Rideshare Injury · Filipino-Am meta_kapwa_rideshare	Kapwa Justice	Meta · Paid Social	$3,260	112	15	$217	8.9×
Truck Accident · Statewide gads_jfj_truck_pmax	Justin For Justice	Google · Performance Max	$5,710	152	17	$336	7.1×
TBI Awareness · Brand Lift meta_jfj_tbi_brand	Justin For Justice	Meta · Paid Social	$4,120	94	9	$458	5.2×
Slip & Fall · Search Generic gads_jfj_slip_search	Justin For Justice	Google Ads · Search	$3,820	61	5	$764	3.1×

Alerts & Anomalies

Last 24 hours

!

Spend overrun · Slip & Fall Search

Justin For Justice · 32% over daily cap

12 min ago · CPSC $764 (target $400)

↓

Ranking drop detected

Kapwa Justice · "rideshare accident lawyer" #4 → #11

2h ago · SEMrush + GSC

↑

CTR anomaly · positive

Ayuda California · Meta · CTR +47% vs baseline

4h ago · Investigate creative

⏱

Lead response time SLA

Intake · 8 leads breached >30 min

Today · Filevine

✓

Compliance review passed

Disclosure audit · Q2 Meta creatives

Yesterday

Integration Health

All sources operational · last 60 minutes

Meta Marketing API

● Operational

Last sync · 14s ago

Meta Graph API

● Operational

Last sync · 41m ago

Google Ads API

● Operational

Last sync · 8m ago

GA4 Data API

● Operational

Last sync · 22m ago

Search Console

● Degraded

Last sync · 67m ago · retrying

SEMrush

● Operational

Last sync · 4h ago (daily)

Filevine

● Operational

Last sync · 11s ago

Paid Media Performance

Meta Ads + Google Ads · all four brands · drill-down to ad & keyword

Spend$48,217

Conv1,284

Impressions

3.42M

▲ 9.1%

Clicks

128.4K

▲ 11.8%

CTR

3.75%

▲ 0.21pt

CPC

$0.376

▼ 4.2%

CPM

$14.10

▼ 2.8%

Spend vs. Conversions

Daily · trailing 30 days

Spend Conversions

Platform Split

Meta vs. Google

Meta Ads

$20,250

Google Ads

$27,967

Meta Conv

541

Google Conv

743

Meta CPA

$37.43

Google CPA

$37.65

Campaign-Level Drill-Down

Click any row to expand to ad-set, ad, and keyword

Campaign	Brand	Platform	Impr.	Clicks	CTR	Spend	Conv.	CPL	ROAS
Auto Accident · LA Metro Search · Exact + Phrase	JFJ	Google	412K	18.2K	4.42%	$8,420	312	$27	12.6×
Accidente de Auto · SoCal Advantage+ · ES	Ayuda	Meta	638K	22.7K	3.56%	$6,180	274	$23	11.8×
Truck Accident · Statewide Performance Max	JFJ	Google	521K	14.1K	2.71%	$5,710	152	$38	7.1×
TBI Awareness · Brand Lift Reels + Stories	JFJ	Meta	418K	9.8K	2.34%	$4,120	94	$44	5.2×
Slip & Fall · Search Generic Broad match · Search	JFJ	Google	204K	5.3K	2.60%	$3,820	61	$63	3.1×
Rideshare Injury · Filipino-Am Lookalike 1% · EN/TL	Kapwa	Meta	298K	11.4K	3.83%	$3,260	112	$29	8.9×
Pedestrian Injury · Central Valley Search · Geo-targeted	Visalia	Google	142K	4.1K	2.89%	$2,940	88	$33	9.4×
Motorcycle Injury · Statewide Search · Modified Broad	JFJ	Google	186K	7.2K	3.87%	$4,840	128	$38	8.4×
YouTube · Brand Awareness Bumper + In-stream	JFJ	Google	594K	3.1K	0.52%	$2,930	41	$71	4.6×

SEO & Organic Search

GA4 + Search Console + SEMrush · keyword, content, and backlink intelligence

Visibility▲ 14.2%

Top-10 KW412

Organic Sessions

184.2K

▲ 18.4%

GSC Impressions

2.81M

▲ 12.7%

Avg. Position

8.4

▲ 1.2 pos

Tracked Keywords

2,148

▲ 84

Backlinks

14.2K

▲ 312 new

Domain AuthorityMoz · DA

52

▲ 3

Domain RatingAhrefs · DR

58

▲ 2

Trust FlowMajestic

38

▲ 1

Leads from OrganicLast 30 days

231

18.0% of total leads

Competitor Tracking · Top 20 PI Firms

Domain authority, organic traffic, keyword overlap · SEMrush + Ahrefs

#	Competitor	DA	DR	Backlinks	Organic Traffic	Keywords	KW Overlap	Δ vs us
1	Farahi Law Firm (you) justinforjustice.com	52	58	14.2K	184.2K	2,148	—	—
2	Glotzer & Leib LLP glotzerlaw.com	68	71	82.4K	412K	8,420	412	+16
3	Pintar Albiston LLP pintar-law.com	62	65	42.1K	284K	5,120	348	+10
4	Mesriani Law Group mesriani.com	61	64	38.4K	218K	4,820	412	+9
5	Panish \| Shea \| Boyle \| Ravipudi psblaw.com	59	62	28.4K	194K	3,120	218	+7
6	Jacoby & Meyers jacobymeyers.com	58	60	24.8K	182K	2,940	284	+6
7	Farahi Law Firm (you) your rank	52	58	14.2K	184.2K	2,148	—	—
8	Bisnar \| Chase Personal Injury bestattorney.com	51	54	12.4K	142K	1,820	348	−1
9	Owen, Patterson & Owen opolaw.com	49	52	11.2K	128K	1,640	218	−3
10	Demas Law Group demaslawgroup.com	48	51	9.8K	112K	1,420	186	−4
11	The Reeves Law Group reeveslawgroup.com	47	50	8.4K	98K	1,280	142	−5
12	Geoff McLennan, Esq. mclennanlaw.com	46	49	7.2K	88K	1,120	128	−6
13	DTLA Law Group dtlalawgroup.com	44	47	6.4K	78K	948	94	−8
14	Jacoby Law Firm · LA jacobylawfirm.com	43	46	5.8K	72K	848	86	−9
15	Wisner Baum wisnerbaum.com	42	45	5.2K	68K	784	68	−10
16	McGee Lerer & Associates mcgeelerer.com	41	44	4.8K	62K	712	62	−11
17	Krasney Law krasneylaw.com	40	43	4.2K	58K	648	54	−12
18	Walch Law walchlaw.com	38	41	3.8K	52K	584	48	−14
19	Aitken Aitken Cohn aitkenlaw.com	37	40	3.4K	48K	524	42	−15
20	Curd, Galindo & Smith cgsattorneys.com	36	39	3.0K	42K	468	38	−16

Leads Sourced from Organic Search

UTM-attributed via Filevine · trailing 30 days

▲ 22.4%

Total leads · organic

231

Qualified

186

80.5% · best of any channel

Signed

42

22.6% conversion

Est. case value

$0.94M

Landing Page	Sessions	Leads	Signed	CR	Avg. Position
/practice-areas/car-accident	28,420	68	14	2.1%	3.2
/areas-de-practica/accidente-de-auto	19,840	52	9	2.0%	2.8
/practice-areas/truck-accident	14,210	38	7	1.8%	7.1
/locations/visalia	8,420	28	5	1.7%	1.4
/blog/what-to-do-after-an-accident	12,840	22	3	1.4%	5.8
/practice-areas/rideshare-accident	4,820	14	2	2.4%	4.2
/blog/que-hacer-despues-de-accidente	9,210	9	2	1.0%	12.1

Organic Visibility Trend

SEMrush visibility score by brand

Ranking Distribution

All tracked keywords

Pos 1–3

386

Pos 4–10

688

Pos 11–20

516

Pos 21–50

386

Pos 50+

172

Top Keywords · Movers

Largest position changes · 7d

Keyword	Brand	Pos	Δ	Impr.	Clicks
los angeles car accident lawyer	JFJ	3	▲ 4	42.1K	3,820
abogado de accidentes los angeles	Ayuda	2	▲ 3	38.4K	4,210
visalia personal injury lawyer	Visalia	1	▲ 2	8.4K	1,820
filipino car accident attorney	Kapwa	4	▲ 2	2.4K	412
truck accident attorney california	JFJ	7	▲ 1	18.2K	1,210
rideshare accident lawyer	Kapwa	11	▼ 7	5.4K	312
slip and fall lawyer near me	JFJ	14	▼ 3	12.8K	418

Top Landing Pages

GA4 + GSC join · organic only

URL	Brand	Sessions	Conv.	CR
/practice-areas/car-accident	JFJ	28,420	428	1.51%
/areas-de-practica/accidente-de-auto	Ayuda	19,840	312	1.57%
/practice-areas/truck-accident	JFJ	14,210	214	1.51%
/locations/visalia	Visalia	8,420	142	1.69%
/blog/what-to-do-after-an-accident	JFJ	12,840	98	0.76%
/practice-areas/rideshare-accident	Kapwa	4,820	68	1.41%
/blog/que-hacer-despues-de-accidente	Ayuda	9,210	71	0.77%

Google Business Profile & Reviews

8 office locations across California · reviews · calls · directions · lead attribution

Locations8

Avg ★4.8

Synced12m ago

Avg. Rating8 locations

4.82★

▲ 0.06

Total Reviews

2,847

▲ 142 new

Profile Views

184.2K

▲ 12.4%

Phone Calls

3,124

▲ 8.7%

Direction Requests

1,892

▲ 14.2%

GBP Leads (30d)Filevine attribution

412

▲ 28.4% MoM

Signed CasesFrom GBP traffic

76

18.4% conversion

Est. Case ValueGBP-sourced

$1.84M

▲ 22.1%

Share of Total Leadsvs. all channels

32%

▲ 4.2pt

GBP Engagement Trend

Profile actions · trailing 30 days

Profile Views Calls Directions

Rating Distribution

All 4 locations

★★★★★ 5

2,221

★★★★ 4

399

★★★ 3

142

★★ 2

57

★ 1

28

All Office Locations · GBP Performance

8 verified Farahi Law Firm offices · last 30 days · click any row for location detail

Office Location	Brand	Rating	Reviews	Views	Calls	Directions	Leads	Signed	Response
Los Angeles · HQ 5340 Alla Rd Ste 140 · 90066	JFJ	4.9 ★	684	42.1K	848	512	142	28	98%
Torrance 1010 Crenshaw Blvd Ste 100 · 90501	JFJ	4.9 ★	412	28.4K	524	318	82	17	97%
Los Angeles · Crenshaw 5125 Crenshaw Blvd · 90043	Ayuda	4.8 ★	348	22.8K	412	248	68	12	96%
San Pedro 222 W 6th St Ste 400 · 90731	JFJ	4.8 ★	218	14.2K	284	142	36	7	94%
Culver City 12079 Jefferson Blvd · 90230	JFJ	4.8 ★	186	11.8K	218	112	28	5	95%
Panorama City 14500 Roscoe Blvd 4th Fl · 91402	Ayuda	4.8 ★	142	9.4K	182	94	24	4	91%
Visalia Central Valley · serving JFJ Visalia	Visalia	4.8 ★	412	12.4K	412	282	22	3	94%
Santa Clara · Bay Area 4701 Patrick Henry Dr Bldg 16 Ste 116	Kapwa	4.7 ★	445	18.8K	244	184	10	0	87%

Review Sentiment Themes

AI-extracted themes · last 90 days · 432 reviews analyzed

✦ Powered by Claude

↑ Top Praised Themes

Professionalism · 248 mentions Settlement amount · 186 Bilingual staff · 142 Compassion · 128 Justin Farahi personally · 94 Quick response · 78

↓ Areas to Address

Slow callbacks during settlement · 28 Long wait for documents · 14 Communication during litigation · 12

✦ Recommended action: Of unresponded reviews, 68% mention "slow callbacks during settlement." Setting up a 24h auto-acknowledgment in Filevine for settlement-stage clients could neutralize this concern.

Response Time SLA

How fast you reply to reviews

< 24h

88

1–3 days

34

4–7 days

14

> 7 days

6

Avg. response time 19.4h

Recent Reviews

Newest first · across all locations

Top Local Search Queries

What people searched to find your listings

Query	Impr.	Actions
personal injury lawyer near me	12,840	1,420
abogado de accidentes los angeles	9,420	1,124
car accident attorney los angeles	8,210	982
justin farahi attorney	5,820	684
truck accident lawyer california	4,210	412
visalia injury lawyer	2,840	348
filipino accident attorney	1,420	186

Organic Social Performance

Audience growth · content engagement · post performance · all platforms (paid spend lives in Paid Media →)

Platforms7

Brands4

Followers

142.8K

▲ 4.2K

Reach

2.14M

▲ 18.7%

Impressions

4.82M

▲ 21.4%

Engagement Rate

5.83%

▲ 0.42pt

Profile Visits

68.4K

▲ 12.1%

Reach & Engagement

Daily · trailing 30 days

Reach Engagements

By Platform

Organic reach split · 7 platforms

Instagram1.24M · 48%

Facebook720K · 28%

YouTube284K · 11%

TikTok184K · 7%

LinkedIn96K · 4%

X (Twitter)41K · 1.6%

Reddit11K · 0.4%

Post	Brand	Platform	Reach	Engagements	ER	Profile Clicks
5 things to do after a car accident in California Reel · 0:42	JFJ	Instagram	418K	42.1K	10.07%	3,820
What every Gen Z driver needs to know TikTok · 0:38	JFJ	TikTok	284K	31.2K	10.99%	1,840
Tus derechos si tuviste un accidente en CA Carousel · 8 slides	Ayuda	Instagram	312K	28.4K	9.10%	2,140
Filipino-American rideshare safety Reel · 0:58	Kapwa	Instagram	128K	11.2K	8.75%	820
3 myths about California PI claims Short · 0:54	JFJ	YouTube	94K	7.8K	8.30%	624
Visalia community injury Q&A Live replay · 24min	Visalia	Facebook	42K	3.4K	8.10%	412
Workers comp 101 for HR teams Article · 1,400 words	JFJ	LinkedIn	28K	2.1K	7.50%	284
Truck accident: who's liable? Static · single image	JFJ	Facebook	218K	14.8K	6.79%	1,420
PSA — what NOT to say to insurance Thread · 12 posts	JFJ	X (Twitter)	18K	1.1K	6.11%	142

Intake & Funnel

Filevine · lead-to-signed-case attribution · live

Streaming · Filevine webhooks

New Leads

1,284

▲ 8.7%

Avg. Response Time

4.2m

▼ 1.1m

Signed Cases

147

▲ 14.2%

Signed Rate

11.4%

▲ 0.6pt

Est. Case Value

$406K

▲ 18.4%

Lead Source Breakdown

UTM-attributed · last 30 days

Google · Paid Search

488 leads

Meta · Paid Social

360 leads

Organic Search

231 leads

Direct

115 leads

Referral / Other

90 leads

Practice Area Mix

Signed cases · trailing 30 days

Lead Qualification Docket

Quality breakdown · Filevine intake · last 30 days

Total Leads

1,284

all sources

Qualified

847

66.0% qualification rate

Pending Review

218

in intake queue

Disqualified

219

17.1% DQ rate

Signed from Qualified

147

17.4% sign rate

Disqualification reason	Count	% of DQ	Common channels
Outside statute of limitations SOL expired before intake	68	31%	Organic, Direct
No injury / no damages Property only or no medical	54	25%	Meta, X (Twitter)
Out of jurisdiction Not a CA case	38	17%	TikTok, Reddit
Already represented Existing counsel	24	11%	Google Ads, LSA
Wrong practice area Criminal, family, etc.	21	10%	Organic, Direct
Spam / test / duplicate Non-genuine submissions	14	6%	Meta, Reddit

Live Lead Stream

Last 12 hours · real-time

LIVE

Time	Lead	Brand	Source	Campaign	Practice Area	Status	Response
14:38	L-29481	JFJ	Google · Paid	Auto · LA Metro	Auto Accident	Signed	2m
14:21	L-29480	Ayuda	Meta · Paid	Accidente · SoCal	Auto Accident	Engaged	3m
13:58	L-29479	JFJ	Organic	—	Slip & Fall	New	—
13:42	L-29478	Kapwa	Meta · Paid	Rideshare	Rideshare	Signed	4m
13:14	L-29477	Visalia	Google · Paid	Pedestrian · CV	Pedestrian	Engaged	6m
12:48	L-29476	JFJ	Direct	—	Truck Accident	Signed	8m
12:31	L-29475	Ayuda	Organic	—	Auto Accident	DQ	12m
11:58	L-29474	JFJ	Google · Paid	TBI · Brand	TBI	Engaged	3m

Goals & Targets

Set monthly / quarterly / yearly KPI targets · live progress · AI-powered recommendations

Active goals

—

tracked

On track / Achieved

—

healthy

At risk

—

needs review

Behind

—

action required

Loading goals…

Alerts & Anomalies

Threshold and ML-based monitoring across all KPIs

Active Alerts

14

3 new

Critical

2

acknowledge required

Resolved 7d

28

SLA 94%

Avg. MTTR

42m

▼ 11m

All Alerts

Sorted by severity · last 7 days

!

Spend overrun · Slip & Fall Search · Justin For Justice

Daily spend $382 (cap $290) · CPSC $764 vs target $400

12 min ago · Source: Google Ads + Filevine join

!

Conversion tracking gap · Ayuda California · Meta

CAPI events dropped 38% in last 4 hours · risk to attribution

38 min ago · Source: Meta Marketing API

↓

Ranking drop · "rideshare accident lawyer" · Kapwa Justice

SEMrush position #4 → #11 · GSC clicks ▼ 64% wow

2h ago · Source: SEMrush + GSC

⏱

Lead response SLA breach

8 leads exceeded 30-min response · Filevine intake

Today · Source: Filevine

↑

Positive anomaly · Ayuda California · Meta CTR

CTR +47% vs 14-day baseline · creative performing above outlier band

4h ago · Source: Meta Marketing API

✓

Compliance review passed · Q2 Meta creatives

All disclosures present · CA Bar Rules 7.1, 7.2, 7.3 verified

Yesterday · Source: Compliance Reviewer

Reports

Scheduled deliveries · exports · shareable links

Scheduled Reports

Name	Cadence	Recipients	Format	Status	Next run
Executive Weekly Brief All brands · KPI snapshot	Mon 7:00 PT	3 recipients	PDF + XLSX	Active	May 5, 2026
Paid Media Daily Spend, CPL, ROAS	Daily 8:00 PT	5 recipients	PDF	Active	Tomorrow
SEO Monthly Rankings, traffic, content	1st of month	2 recipients	PDF + XLSX	Active	Jun 1, 2026
Vendor Scoped · Kapwa SEO Kapwa Justice only	Weekly Fri	1 vendor	PDF	Scoped	May 2, 2026

Recent Exports

Audit-logged · last 14 days

Document	By	Format	Brands	Date
Q1 Executive Recap	J. Farahi	PDF	All	Apr 30
April Paid Media Detail	Marketing Lead	XLSX	JFJ, Ayuda	Apr 30
SEO Keyword Movers	SEO Vendor	CSV	Kapwa	Apr 28
Filevine Lead Audit	Intake Manager	XLSX	All	Apr 27
YTD Brand P&L	J. Farahi	PDF	All	Apr 25

Integrations

Connect Meta, Google, SEMrush, Filevine — credentials encrypted at rest

Brand Merchandise

Branded promotional inventory · distribution tracking · event giveaways · client gifts

Total Spent (YTD)All brands

$28.4K

▲ 12.4%

Items Distributed

14,820

▲ 1,840 this mo.

Events Sponsored

42

12 upcoming

Client Gifts Sent

312

post-settlement

Inventory by Item

On-hand vs. distributed · YTD

Item	Brand	On Hand	Distributed	Reorder At	Status
Branded T-shirts Black w/ JFJ logo · S, M, L, XL	JFJ	412	3,240	200	In stock
Pens (gold logo) Custom branded	JFJ	2,840	8,420	1,000	In stock
Tote bags Spanish-language Ayuda branding	Ayuda	142	820	200	Reorder soon
Notebooks · Visalia Local Central Valley branding	Visalia	284	412	100	In stock
Filipino-American flag pins Kapwa Justice cultural item	Kapwa	68	284	100	Reorder soon
Reusable water bottles JFJ branded · 16oz steel	JFJ	21	468	100	Out of stock
Business card holders Leather, gold-stamped logo	JFJ	94	186	50	In stock
Hoodies (limited) Premium · all 4 brands	All	142	98	25	In stock

Distribution Channels

Where merch is going

Client gifts (post-settlement)

6,224

Community events

4,150

Office walk-ins

2,074

Referral partners

1,334

Staff & uniforms

1,038

Upcoming Events & Sponsorships

Pre-allocate inventory

Event	Date	Location	Brand	Items Allocated	Status
LA County Fiesta — Hispanic Heritage Booth + giveaways	May 18, 2026	East LA	Ayuda	1,200	Confirmed
Filipino-American Cultural Day Presenting sponsor	May 24, 2026	Daly City	Kapwa	800	Confirmed
Visalia Community Safety Fair Tabling event	Jun 8, 2026	Visalia	Visalia	400	Confirmed
CA Bar Association Conference Booth + branded materials	Jun 14-16, 2026	San Diego	JFJ	1,500	Pending
Torrance July 4 Parade Float + flyers	Jul 4, 2026	Torrance	JFJ	2,000	Pending

Admin Console

Users, roles, taxonomy, audit · governed by CA Bar & CCPA controls

Active users

18

5 roles

MFA enrolled

100%

enforced

Audit events 24h

412

retained 24mo

Vendors scoped

4

read-only

Users & Roles

Invite, edit role/scope, reset MFA

User	Role	Brand scope	MFA	Last active	Status	Actions
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Role Reference

What each role can see and do

Role	Sees	Can do
Admin	Everything	Manage users, integrations, taxonomy, audit, billing
Executive	All brands · all channels	Read all dashboards, approve scope changes, configure alerts
Marketing Lead	All brands · all channels	Daily ops · build views · configure alerts · export reports
Intake	Funnel + intake views, all brands	Read intake/funnel data, acknowledge response-SLA alerts
Vendor	Only assigned brands and channels	Read-only on permitted slices · scoped exports
Reviewer	Audit logs only	Read audit log, generate compliance reports

Audit Log

Last 24 hours · filterable by user, action, date

Time	User	Action	Resource	IP
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